General Mills
Frozen Category
Creative Direction, Strategy & Graphic Design
What does the future of the Frozen Category look like for Walmart?
Category Overview & Tactics
Great category reinventions aren't just cosmetic. They seamlessly fit within a store’s existing look and feel while improving the shopping experience for customers. A collection of navigational elements, modular cladding systems, and occasion-based marketing tactics create an area of the store shopper's would gladly spend more time (and more $!) in.
Occasion-based bunkers placed on the perimeter create category interest while providing meaningful solutions for shoppers.
Digital screens placed between fridges disrupt shopper's autopilot and help bring Walmart's digital presence directly into the aisle.
This category is unique in that it contains dozens of products with very little in common besides their need to be in a freezer.
A robust communications plan allows shoppers to easily navigate to the products they want while providing true reasons to believe once they're at shelf.