General Mills
Dairy Category
Creative Direction, Strategy, Copywriting & Graphic Design
How can Walmart turn the dairy category into something more than just bright lights & boring SKUs?
Category Overview & Tactics
Rather than the clinical, uninviting category that exists today – our recommendation turned the category into an area shoppers actually want to browse. Solution-oriented merchandising, Endless Aisle integration, and modular systems made the category easy-to-install and enjoyable to shop.
Why the category needs to be approached differently was just as important as what it looks like.
Pretty renders are great. Great activations, however, need to be supported with clear communication and merchandising plans.
Visual elements focused on navigation and communicating real product benefits.