Heineken US
Tecate Celebration

Creative Direction, Graphic Design & Print Production

How can the Tecate brand reinforce its Mexican heritage in store?

Program Overview

The overall program was developed to leverage a repeat pattern and communication system that places Tecate at the center of the party. This theme of repetition is the through-line that connected the ATL & BTL activations.

Easy to setup, simple to sell in, and distractingly attractive: you really can’t ask for much more. Our case stackers, ceiling danglers, pallets, and cooler decals created true impact for the brand.