Aquaman
BTL Merchandising Support

Creative Direction, Copy Writing, Graphic Design & Strategy

How can the much-anticipated Warner Brothers film make a “splash” at Walmart in nearly every product category?

Activation Platform for Walmart

A franchise like Aquaman represents a huge opportunity for both Warner Brothers and retailers nationwide. We developed a platform ("Discover the Depths”) with an activation toolkit that would highlight the amazing Aquaman property while presenting a clear, consistent look & feel for shoppers.

Based on the core platform, communications were tailored to ensure the right message at the right time, depending on where the shopper is in the store.

Our tactics activate across the entire store- creating top of mind awareness as shoppers enter and creating connections with children and adults at shelf.

Tactics and visibility are only impactful if they actually get executed. To ensure sell-in, a toolkit was created that clearly articulate the platform and its benefits to both retailers and shoppers.