Molson Coors
Canadian Summer Program RFP

Strategy, Copywriting & Graphic Design

Needless to say, summer is a big deal in Canada. How can Molson Coors leverage their new sun-activated can to own the entire season?

Program Key Visual

After their notoriously brutal winters, all Canadians really want to do is be in the sun with a beer in hand (preferably near a large body of water). The core program focused on how to cherish such moments.

Using data and insights we identified target consumers, key language, and activation types to be as focused as possible.

Based on our central activation theme we developed both on- and off-premise activations-
bringing a consistent look and feel no matter where a consumer interacted with the brand.