Woodchuck Hard Cider
Positioning

Creative Direction, Copywriting & Strategy

How can a relative newcomer cut through the cluttered cider market both on- and off-premise?

Central Theme & Rationale

Having recently rebranded, Woodchuck needed an ownable marketing platform to stand out. By leveraging both existing and new assets we created a central theme that could grow with the brand while giving shoppers a consistent experience.

That central theme was translated into physical marketing materials for shoppers to engage with at grocery stores and bars alike. The above communication hierarchy allows us to lead with core brand messaging while reinforcing a purchase decision with product-specific education.

A custom set of in-bar materials that elevate the Woodchuck brand. 

Mobile, modular, pop-ups allow for Woodchuck to be where their customers are.

Digital activations help link what customers see on-shelf with what they see online.