Heineken Global
Cities Campaign

Creative Direction, Graphic Design & Print Production

How can Heineken take a successful national program & scale it globally?

On- and Off-Premise Visibility Toolkits

ATL campaigns can follow Key Visuals with ease. Executing a campaign in markets around the world – each with their own unique needs and challenges – is a whole other beast. To bring the 2016 Heineken Cities campaign to life, we were asked to create a set of custom visibility pieces.

Both brands and retailers often demand large displays that hold as many SKUs as possible.
Here we came up with solutions that were as easy to sell-in as they were to set up.

Displays that hold a large amount of SKUs can help sell a program in, however on-shelf activations can turn shoppers into consumers.