Heineken Mexico
Chili's Experience

Strategy, Graphic Design & Copywriting

How can Heineken Mexico and Chili’s expand its partnership while simultaneously improving the customer experience in its restaurants?

Business Case & Strategy

Generating solutions that benefitted Heineken and Chili’s required a deep dive into both brand's ecosystems and customers.
Armed with insights, clearly identified objectives, and portfolio performance data, we developed a program that elevated the dining experience (and in turn, sold more beer).

A flexible Key Visual served as the cornerstone of our entire activation, guiding all visibility design. 

A set of customer-facing materials highlighted key brands while increasing awareness of emerging crafts.