General Mills
Bisquick Pancake Star
Creative Direction, Graphic Design & Print Production
How can a brand known for… being a box of flour, effectively… get shoppers to try something new?
Program Objectives
For this program, Bisquick’s goal was adding some fun back into breakfast, and making mom or dad the star of every morning.
That fun came to life in Meijer stores via an easy-to-enter contest and interactive POS materials. Shoppers could spin the wheel to get recipes ideas and upload photos of their unique creations. Entrants earned rewards for their pancake prowess.
It isn't just about great-looking renders. We provided engineering files and dielines to ensure our vision was executed without compromise.
The wheel was such a hit with shoppers that Meijer requested a second version that lived in-aisle. If shoppers missed the giant yellow pancake endcap, they certainly wouldn’t miss this.